AlpineVale
Independent digital strategy & marketing

Based in the Pacific Northwest.
Built around your business.

Marketing and digital support for small businesses. From your website to your social media, I’ll help you figure out what needs attention and put a plan into action.

Helping small businesses in Snohomish County.

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Strategy. Marketing. Optimization.AlpineVale / Independent consultancy
01 / How I can help

The right support.
For where you are now.

01

Digital strategy
& planning

A fresh look at your goals, audience, and customer journey. Together, we’ll work out what to prioritize and build a marketing plan you can actually use.

02

Digital marketing
& social media

Content planning, social media, and campaign support to help you show up consistently. Choose the support that makes sense for your business and your schedule.

03

Website & conversion
optimization

Make it easier for people to find what they need and take the next step. Website reviews, customer journey improvements, and recommendations grounded in performance.

04

Ongoing marketing
partnership

A regular partner to help move things forward. Flexible support with planning, execution, and reporting, with a clear scope agreed on together.

02 / Services & pricing

A little direction.
Or a little more support.

Start with what your business needs today. Choose a focused project or ongoing support, with a clear scope and price agreed before we begin.

One-time projects

For a clear question, plan or next step.

Marketing Working Session

A focused conversation to work through one marketing question and leave with clear next steps.

What’s included
  • Short intake and light preparation using up to two supplied items
  • 45-minute working session
  • Concise written action list and one clarification email within seven days

Best for a specific decision. Full audits, plans and implementation are separate.

$175one time

Website Review & Updates

Find out what your website needs, then put a few practical improvements into place.

What’s included
  • Review of up to five existing pages
  • Up to ten prioritized recommendations
  • Up to five agreed small updates, within two hours of implementation
  • 30-minute intake, 45-minute walkthrough and one clarification round

Changes are agreed after checking your website and access, such as copy edits, images, links or calls to action. Larger redesigns, custom development, technical SEO and specialist testing are separate.

$650one time

Marketing Action Plan

A practical four-week plan for social media or a coordinated mix of channels, including email.

What’s included
  • Social-only · $350: one channel or coordinated Instagram and Facebook, with up to eight content ideas
  • Multi-channel · $550: one business goal across up to two channels, such as social media and email, with priorities and up to eight content or campaign ideas
  • A handoff conversation and one consolidated revision round

Choose one plan. Email strategy can be included in the multi-channel plan. Email production and sending are not included in the plan; simple email support is available separately for existing clients. Original writing, new layouts, automations and list setup require a separate quote after confirming scope and availability. Other finished content, publishing and implementation are separate.

$350 / $550social-only / multi-channel

Website Refresh Plan

Rethink your existing website’s content, structure and design, with a clear plan for bringing it together.

What’s included
  • A coordinated refresh plan across up to five existing pages
  • Recommendations for content, layout, navigation and calls to action
  • A page-by-page brief with suggested structure and agreed examples, one review and one revision round

Planning starts at $700. Implementation is confirmed and priced in your proposal. The plan provides direction for you or your developer; full copywriting, design files and technical specifications require separate scope. New builds, migrations and complex integrations are quoted separately.

From $700one-time project

Website Implementation Quoted by scope

Hands-on changes where I can deliver them, or a detailed handoff to your developer. Your proposal will confirm what’s included, who will make the changes and any separate implementation costs.

If we’ve already completed a website review, we’ll build on those findings and adjust the quote to avoid charging for the same assessment twice.

Monthly support

For the things that need regular attention.

Monthly Social Media Support*

Keep showing up consistently, with thoughtful content built from the photos and assets you already have.

What’s included
  • Monthly social priorities and a content calendar for the eight posts
  • Eight unique feed posts and captions, including up to two simple carousels of up to three slides each
  • Using supplied photos and existing templates; each carousel counts as one of the eight posts
  • One channel or coordinated Instagram and Facebook using the same eight posts
  • Scheduling after approval, one revision batch, basic reporting and a 20-minute check-in

We’ll confirm usable photos and brand assets before you book. Your proposal sets one monthly materials deadline and one approval deadline, with one consolidated revision batch. Late materials or approvals can move the publishing schedule. Original shoots, video production, daily comments and DMs, and ads are separate. A $150 setup fee applies only when setup is needed. Start with a paid one-month pilot.

$500per month

Monthly Marketing Advisory*

A regular sounding board for your priorities, campaigns and customer experience.

What’s included
  • Two 45-minute strategy calls
  • Feedback on up to two supplied items and existing metrics from up to two channels
  • A concise monthly priorities and action list for one goal and up to two channels, with responsibilities and simple measures
  • Up to 30 minutes of between-call email support

The monthly list builds on your existing strategy; it is not a new standalone strategy document each month. Advisory and feedback are included; content production, publishing and implementation are separate. Email writing, design, sending, automations and list setup require separate scope. Replies within two business days. Monthly scope does not roll over.

$500per month

* A plan for the month is included with each ongoing service: a social content plan with Social Media Support, or a concise monthly priorities and action list with Advisory. You don’t need to purchase a separate Action Plan. If you’ve already purchased a plan for the same period, I’ll reuse it and adjust your proposal to avoid charging for the same planning twice.

You don’t need every service. We’ll choose a starting point together. If a proposal combines services, I’ll account for any overlapping planning, calls or reporting.

A little extra help

Website updates & local visibility
Website content updates
One monthly batch; up to 90 minutes of agreed updates.
$250/mo

For existing copy, images and promotions. Hosting, security maintenance, new pages and development are separate.

Google Business Profile Tune-Up$350

Review of one existing, verified Google Business Profile; updates to agreed business details, categories, services and supplied photos; a check that website contact details match; and a short priorities checklist with one clarification email. One location. Verification issues, suspension recovery, ongoing posting, keyword research and broader SEO are separate.

Email support add-ons
Simple newsletter or promotion
For existing clients
$150/email

Adapt approved content using your existing email template and account. Includes a subject line, preview text, one consolidated revision, testing and scheduling after your approval. One email, one audience and one scheduled send; up to 400 words.

Email requiring original copy or a new layoutQuoted separately

Original writing, new templates and more involved production are scoped separately. Account setup, automations, list imports or cleanup, advanced segmentation, resend campaigns and platform fees are not included. You provide the approved content and images, select the existing subscriber audience and approve the final email and recipients before scheduling.

Social content add-ons
Four additional static posts$200
Four simple story sets$150

Using supplied assets and existing templates, with one revision round. Story sets include up to three frames each. Carousels requiring substantial research, original graphics, more than three slides or posts beyond the monthly allowance are quoted separately. Additional channels or distinct content strategies are quoted separately.

A few useful details

How do we get started?

Start with a complimentary 15–20 minute fit call. We’ll talk about what you need, then I’ll prepare a proposal with the agreed scope, timing and price. No service is booked until we’ve agreed on it.

What costs are separate?

All prices are in USD. Applicable taxes, ad spend, domains, hosting, paid tools and outside specialists are separate and agreed in advance. Photography and video production can be scoped separately.

What if the scope changes?

I’ll quote any additions before starting. Extra work is $125 per hour, with a one-hour minimum, or a separately agreed fixed fee. Revisions stay within the original brief.

Not sure where to start?
Tell me what’s happening in your business. We’ll find the right fit.

Let’s talk
03 / Working together

Start with a conversation.
Build from there.

01 / Understand

Tell me what’s happening.

We’ll talk about your business, what’s working, and where you could use a hand.

02 / Make a plan

Choose what fits.

I’ll put together a proposal with clear service options, deliverables, and pricing that we can work through together.

03 / Get to work

Keep moving forward.

Once we’ve agreed on the scope, I’ll help put the plan into action and keep you informed along the way.

04 / The person behind AlpineVale

Experienced thinking.
A personal partnership.

I’m Desiree, the independent consultant behind AlpineVale. My background in digital optimization and experimentation shapes how I approach marketing: understand the customer, find the opportunities, and focus on what will help.

I work directly with you to connect the bigger picture with the day-to-day work. Whether you need a clear plan or someone to help carry it out, we’ll build the support around your priorities.

Desiree Kurkowski